Why NASCAR owes a debt of gratitude to late track mogul Bruton Smith
In a sport driven by characters that at times seemed larger-than-life – Dale Earnhardt, Darrell Waltrip, Richard Petty among them – Smith always seemed to be among the best at capitalising on their appeal to the masses. Yes, the drivers were the stars. But to be stars, there had to be an audience that adored them.
It was that audience that Smith continued to provide for and tap into during …Keep reading
It was that audience that Smith continued to provide for and tap into during …Keep reading