IROC brand rights purchased, new owners plan to revive invitational series

Renowned NASCAR crew chief Evernham and former Cup Series team co-owner Kauffman, a two-time Le Mans 24 Hours starter, have created joint venture company IROC Holdings and announced on Monday that they had purchased rights to the IROC brand. A statement said that ”IROC Holdings plans to bring the historic brand back to life”.IROC, which operated from 1973 to 2006, featured some of the greatest …Keep reading