Agag lands major new deal as Saudis go big on electric motorsport
The PIF calls this programme “Electric 360”, reflecting that it covers all three electric series.No values have been published for the deal, but sources say it is multi-year, multi-millions of dollars. As well as prominent PIF branding, there will also be activations at all rounds hosted by the three championships.The activations are largely focused on education, aimed at Saudis in their own …Keep reading