How Austin has gone from lagging ticket sales to potentially breaking F1’s sprint race record

With the post-Covid bounce over, and household budgets ever tighter, Formula 1 race promoters know that sellouts are not guaranteed if they do not go the extra mile.This is why F1 weekend music concerts and added family entertainment have become an essential element in attracting the big crowds these days to what have become, in effect, motor racing festivals.But there is one element that is just …Keep reading