Supersonic – McLaren announce partnership with SEGA and its famous mascot
If a Formula 1 team was going to pick any computer game character to partner with, logic dictates that the speedy Sonic the Hedgehog would be the ideal candidate.
That, clearly, was also the thinking in McLaren’s commercial department as the reigning constructors’ champions announced an overarching deal with SEGA that incorporates Sonic as part of the agreement.
The ‘Blue Blur’ will …Keep reading
That, clearly, was also the thinking in McLaren’s commercial department as the reigning constructors’ champions announced an overarching deal with SEGA that incorporates Sonic as part of the agreement.
The ‘Blue Blur’ will …Keep reading
