Roush Fenway Racing first to offer crypto fan tokens in NASCAR

With the COVID-19 pandemic reducing fan attendance and cutting into team revenue, several sports teams have turned to digital ‘fan tokens’ to help generate income as well as enhance fan engagement.
The crypto tokens have been embraced by major European football teams such as Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City and MMA giant UFC.
The $ROUSH Fan Token will …Keep reading