McLaren predicts ”successful decade” for F1 business amid sponsor influx

F1 enjoyed a small increase in its global TV audience last year, aided by increased interest through the Netflix Drive to Survive series and a compelling title fight between Lewis Hamilton and Max Verstappen.
Ahead of the 2022 season, a number of teams have announced major new partnerships, including an influx of companies relating to big tech and cryptocurrency.
McLaren has also added …Keep reading