Why ‘fighter jet’ F1 is winning a new wave of sponsors
It wasn’t so long ago that Formula 1 found it was having to work hard to defend itself from the critics.
Rampant costs were out of control. The screaming V8 engines made it an obvious target for those who felt it was just a gas guzzling waste of resources, and sponsors did not seem interested in a series that was suffering from falling audiences and almost zero presence on social …Keep reading
Rampant costs were out of control. The screaming V8 engines made it an obvious target for those who felt it was just a gas guzzling waste of resources, and sponsors did not seem interested in a series that was suffering from falling audiences and almost zero presence on social …Keep reading
