From banter to business: The changing role of social media in motorsports

In years gone by, following one’s favourite team on Twitter largely amounted to enjoying the gentle joshing with pitlane rivals.
The banterous back-and-forth raised smiles but these days social media content is seen as a way of raising profiles, engagement, awareness and – ultimately – money.
Autosport spoke to key personnel from across different areas of motorsport to determined just …Keep reading