JA on F1: How influencers are growing F1 audiences in the US

This week we discuss some of the significant developments that took place during the Brazil GP weekend, which saw Lando Norris take command of the F1 drivers’ championship and look ahead to the Las Vegas GP.
In particular we delve into the role influencers are playing on helping F1 to reach new audiences in the United States, enlarging the fan base well beyond the traditional motorsport …Keep reading